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Sports Betting Site Triples Traffic with Technical SEO Fixes

iGaming SEO Case Study
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Sports Betting Site Triples Traffic with Technical SEO Fixes

Client: Online sports betting platform for football and basketball

Main Challenge: Slow site speed and poor mobile experience

The client stated: "We knew our site had speed problems, but we did not realize how much this affected our rankings and conversions. The technical SEO work fixed our most critical issues. We saw immediate improvements in user engagement and bet placements."

Starting Point

  • 540 monthly organic visitors
  • 11 keywords in top 3 positions
  • 94 keywords in positions 4-10
  • 83% bounce rate
  • 19 referring domains
  • 7-second average page load time

What We Found

  1. Site had critical speed issues on mobile devices
  2. URL structure lacked SEO optimization
  3. No schema markup for sports events
  4. Internal linking structure needed improvement

Our Strategic SEO Approach

Our methods use testing and data, not guesswork. We run controlled experiments to prove what works for casino websites. This scientific approach delivers consistent results even as search algorithms change for gambling sites.

What We Did

Technical Performance Optimization

  • Reduced page load time from 7 seconds to 2.1 seconds
  • Implemented image compression and lazy loading
  • Added server-side caching
  • Fixed render-blocking JavaScript issues

URL Structure Overhaul

  • Created SEO-friendly URLs for all betting pages
  • Set up proper redirects from old URLs
  • Added breadcrumb navigation
  • Fixed canonical tag issues

Schema Implementation

  • Added sports event schema markup
  • Implemented organization schema
  • Created FAQ schema for betting guide pages
  • Built review schema for sportsbook sections

Mobile Experience Enhancement

  • Redesigned bet slip for mobile users
  • Improved touch targets for betting buttons
  • Fixed viewport issues
  • Created mobile-specific navigation

Results That Speak for Themselves

The impact of our SEO strategy was measurable and meaningful — from keyword rankings to user conversions. These data-backed results reflect not just growth, but sustained performance improvement across the entire betting site.

Analytics graph

Real Results (Measured With Multiple Tools)

  • Organic traffic: 540 → 1,720 monthly visitors
  • Keywords in top 3: 11 → 39
  • Keywords in positions 4-10: 94 → 158
  • Bounce rate: 83% → 46%
  • Referring domains: 19 → 42
  • Page load time: 7 seconds → 2.1 seconds
  • Conversion rate: 1.8% → 3.4%

Ready to Outrank Your Casino Competitors?

iGaming SEO Llama's strategies improve search visibility, attract players, and convert traffic into casino sign-ups.

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